Google analytics 4 is based on a completely different philosophy compared to the previous tool and its implementation does not make Kazakhstan Phone Number List continuity with the data already collected possible. Here's what changes.In recent months, following the announcement last october and after the appropriate experimentation and the related debuggig, google analytics 4 is slowly becoming a concrete opportunity for monitoring digital marketing Kazakhstan Phone Number List activities for companies and the choice to use it is the more delicate the more this web-analytics tool rests on a completely different philosophy compared to the previous tool and its implementation does not make continuity with the data already collected possible.
For this reason it is advisable to prif the company has both a website and an app, google analytics 4 allows you to monitor both interfaces and observe Kazakhstan Phone Number List the respective use and continuity of the latter between the two environments; The tracking is designed for ip anonymization and for the abandonment of cookies which it replaces with the data offered by machine learning algorithms, thus also offering predictive indications Kazakhstan Phone Number List especially for e-commerce sites; Exceeds the data sampling on which the standard version of google analytics is based; While the previous version, based on the sessions, required the configuration of the objectives and events through a specific javascript, google analytics.
Entirely based on events, abandons the objectives and transforms the main actions into events and allows you to follow the behavior in more intuitive even Kazakhstan Phone Number List if to a large extent different from the previous ones; The infamous bounce rate is overcome as the platform focuses on the time spent and the involvement that the contents allow; Thanks to the indication of "Data streams", it becomes easier to implement cross-domain tracking if the company owns several sites; The actions related to e-commerce that can be tracked, such as Kazakhstan Phone Number List returns, are increasing. The suggestion is therefore to approach the current monitoring of the site with google analytics that made possible with google analytics 4 in order to understand in the long run how to best use it. Learn more: google digital marketing